Thursday, December 22, 2011
The Battle Between Your Present and Future Selves
From TED :
Daniel Goldstein studies decision-making -- especially how humans make economic and social decisions over the course of our lives, and how we can give ourselves the right incentives, reminders, and rules of thumb to make long-term smart choices rather than short-term fun choices. He runs the blog Decision Science News. He's a Principal Research Scientist at Yahoo! Research, on leave from a post at the London Business School.
As usual TED leaves you food for thought.
Until next time,